Neil Massa

Neil is responsible for the design and delivery of the solutions SNH provide their customers. He has a wealth of experience in leading teams, developing people, sales, marketing and employee productivity. His major strengths are his focus, drive, creativity and ability to build healthy working relationships. These qualities have been developed during a career working for highly regarded blue-chip organisations such as Xerox and Dun & Bradstreet.

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Simon Goodison

Simon is a founding director of SNH. As well as delivering training, coaching and consulting in all areas of their portfolio, Simon manages client relationships and commercial agreements. He has outstanding organisation skills and is passionate about developing valuable relationships and delivering outstanding customer experience. He studied Marketing with CIM and has over 30 years of leadership and sales experience in a range of business sectors.


Ellie Nightingale

In 2013 Ellie brought her expertise of project management and managing client relations to SNH, having previously worked in the Toys R Us Head Office. Since then she has been a pioneer in the business developing the SNH Bitesize proposition which is now fully operational and continually delighting our customers.

Esther Smith

Esther is head of Operations at SNH and is responsible for creating the infrastructure which makes the business run smoothly and efficiently. She studied Management at university and uses this knowledge not only to add value to SNH but also to add value to clients. She's a talented coach specialising in personal productivity.

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Charles Vaughan

Charles has been a successful sales leader and has held several senior learning and development roles over the last 20 years. He has a vast array of experience and credibility in people and business development, and joined Smarter Not Harder having been a loyal fan and customer for over 10 years.

Sara Moreton

Sara has a strong track record of success in marketing, business development and management. She is comfortable with both corporate and SME environments, having worked for both large and small organisations. Sara is an experienced coach and entrepreneur who is practical, innovative and focused.


Simon Barrett

With over 16 years' experience in the field of business development, Simon's areas of expertise covers sales leadership and sales-force management, including sales value propositions, account management and coaching. Simon has worked with and for organisations ranging from SMEs to corporates in multiple sectors.


Louise G

Louise is a part-time bookkeeper and credit controller at SNH and provides administration support to the team. Louise brings a wealth of experience having started her first training business over 25 years ago, specialising in software skills programmes.

Jo Dodds

After eighteen years in senior level Retail HR with companies such as B&Q, Staples and First Choice, Jo started her own business in 2005 publishing eight local community magazines and helping small businesses to market online, including specialising in social media marketing since 2009.

Jim Alexander

Jim has been a trainer, coach and facilitator for SNH for nearly 3 years. He delivers bespoke programmes around impactful communication, customer service and is one of the preferred coaches and facilitators for the Personal Productivity programme. He's also been in the world of learning and development for 10 years.


Penny Jackson

Penny is a skilled training & development consultant and social media film maker. Prior to establishing her business in 1998 she worked in a number of roles within the BBC, chiefly within operations and production in the World Service. Throughout her BBC career Penny had numerous training roles.

Lee Wood

Lee is head of our sales advisory practice at SNH. Before joining the team, he was Head of Global Sales Operations and Customer Service for the IP & Science business at Thomson Reuters. Prior to that he was based in the USA where he led the Enterprise Sales Team for Dow Jones.

Guy McDonnell

Guy consults to & coaches Executives & executive teams to lead with clarity of purpose to achieve business and personal goals. His formative experiences saw him graduate in Manufacturing Engineering from Cambridge and move on to work closely with a FTSE 50 company.