Petainer - A highly ambitious organisation have no hesitation with working with SNH in the future

Petainer - A highly ambitious organisation have no hesitation with working with SNH in the future

Petainer is a leading global packaging solutions provider to the drinks & FMCG markets. Like all global manufacturing businesses the margins are tight and the competition is fierce. Petainer are PE funded and have ambitious growth strategy based on differentiation through product innovation, a ‘Zero Waste’ methodology and superior customer interaction. Which is where SNH come in. 

“We wanted to establish a clear set of standards across the sales & marketing teams and improve our customer interactions to see measureable performance improvements.” Explains Annemieke Hartman-Jemmett, Petainer’s Group Commercial Director.

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Petainer has certainly delivered measureable performance improvements. EBITDA revenues in 2016 were £16.2 – a 7 % increase on the previous year. This includes key wins with leading global breweries and has led to production doubling in production plants across Europe.


“I first met SNH in late 2014 and it was immediately clear that they would listen to our requirements and create a solution that was tailored to our needs. And that is exactly what they did.

“SNH didn’t just deliver training workshops, like previous training companies we have worked with. They spent a lot of time with me personally and with my management team – as a team and individually; and developed the skills to equip us to embed the learning in our teams and ensure we achieved sustainable changes in behaviour.

“I involved our Global Sales Directors in the programme, they are now leading their teams across a range of functions, using the skills and techniques they acquired through the SNH SmartLeadership programme. The lite-touch leadership tools like Speed Coaching & Removing Barriers to Success are ideal for our fast-paced culture and are now a part of the way we work. The tips and techniques for improving productivity were particularly helpful because we operate a global team many of whom work remotely and travel frequently. The Today List and other tips help them to maximise their productivity in sometimes challenging circumstances.


"Smarter Not Harder have played a significant part in the sales success of Petainer over the past 2 years and I will have no hesitation in working with them in the future and recommending them to others"